Conversion Rate Optimization
Test and Optimize Your Digital Assets
At Marketible, our goal is to help you take customers from the initial discovery of your brand all the way through to the point of becoming a customer. Using a data-driven approach, we identify areas of opportunity within your marketing efforts, websites and forms. Through multivariate testing we identify the ideal experience to drive conversions.
Developing Winning Landing Pages
Landing pages are one of the most important steps of developming a successful campaign, if your landing page fails at converting your customers, then your entire marketing campaign fails. Designing and developing strong landing pages through page layout and content will make your campaigns more effective. We will analyze customer behavior on your landing pages to find those areas where changes are necessary, then optimize them to naturally guide the customer through to a purchase decision.
To ensure your landing pages are as effective as possible, we will test elements of the pages using A/B and multivaritate testing to determine which structure and content will best convert. We will then use more complex testing to find the areas within each page that need optimization. The end result is a proven, tested landing page that works.
Reporting and Analysis
Our team will audit your site and create an optimization report that shows areas where usability, site architecture, site navigation and content are failing. We will also analyze the sales funnel to ensure customers are not reaching any roadblocks that prevent them from making a purchase. Continually acting on these analysis’ to drive additional iterations will ensure your digital assets are performing optimally.